In Roger Fisher and William Ury’s classic negotiation book “Getting To Yes: Negotiating Agreement Without Giving In,” they use decision theory to craft the notion of BATNA, or best alternative to a negotiated agreement. Many people have heard of this term, but how many actually think about it before or during negotiations?
The only reason to negotiate is to produce a result better than you can obtain without negotiating. What is the result the negotiation is producing? What are the alternatives? ...
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